In one paragraph

The audit answers three questions. Can AI crawlers and assistants get to your pages? When they do, can they tell what you sell, to whom, where and for how much? And when someone asks about your kind of business, do you appear in the answer? Each finding comes with the evidence and a suggested fix.

What the audit checks

1. Access: can they get in?

Your robots.txt rules for each AI crawler: OAI-SearchBot, ChatGPT-User, GPTBot, ClaudeBot, Claude-User, Claude-SearchBot, PerplexityBot, Google-Extended, Applebot, Bingbot and others.
Blocks you did not set yourself. Hosting companies, security plugins and services such as Cloudflare can block or challenge AI crawlers, and some rewrite robots.txt for you. I found this on one of my own domains.
What your server really answers when those crawlers ask for a page.
Whether your content needs JavaScript to appear. Many AI crawlers read only the HTML they are first sent.

2. Index: are you in the places they search?

Whether your pages are indexed by Bing and Google, since assistants lean on search indexes when they look things up.
Your sitemap, canonical addresses, redirects and duplicate versions of the site.
Whether you tell search engines about changes (IndexNow) or wait to be noticed.

3. Understanding: can they tell what you are?

Structured data (JSON-LD) for your organisation, your products or services, FAQs and breadcrumbs: present, valid and matching the visible page.
Whether the basic facts are stated in plain text: what you sell, who for, where, prices, opening hours, how to buy.
Facts hidden where machines struggle: in images, PDFs, tabs and pop-ups.
Your llms.txt, if you have one, and whether it is a real file or your home page in disguise.

4. Consistency: does the web agree about you?

Name, address, phone, prices and descriptions compared across your site, Google Business Profile, Bing Places, directories, app stores and social profiles.
Old names, old addresses and out-of-date prices. Assistants repeat whatever they find, including the stale version.

5. Content and reputation: is there anything worth recommending?

Whether your pages answer the questions customers ask, in the words they use.
Comparison and "alternatives" content. In tests on my own sites, an honest comparison page was one of the pages cited.
The reviews and third-party sources assistants cite for your type of business, and whether you are on them.

6. Baseline: what do they say today?

I write the questions a customer would ask, without naming you, and put them to ChatGPT, Claude, Gemini, Perplexity and Copilot.
Each answer is saved: whether you were named, who was named instead, and which websites were cited.
Answers vary from run to run, so the baseline is a sample, not a league table. It is still the only honest way to know where you start.

What you receive

A written report, in priority order, with the evidence for each finding.
The saved baseline answers, so later changes can be measured against them.
A fixed quote for fixing the things worth fixing, split so you can pick.
A call or an email thread to go through it, whichever you prefer.

What it does not include

The audit does not change your website. That is implementation, which is quoted separately so you can take the report to your own developer if you would rather. It also cannot see inside an assistant: nobody outside those companies knows exactly how an answer is put together, and the report says where I am inferring.

Free check or full audit?

What you get	Free check	Full audit
Cost	Free	Fixed quote
Pages looked at	Home page and a sample	The whole site
Crawler access	Main AI crawlers	All of them, including firewall and host behaviour
Questions asked to assistants	A few	A full set, across five assistants
Consistency across the web	Not included	Included
Result	A short email with the top fixes	Full report, saved baseline and a quote

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