Service 3 of 3
Monitoring: what the assistants say about you
Search rankings can be looked up. AI answers cannot: there is no page two to check. So I regularly ask ChatGPT, Claude, Gemini, Perplexity and Copilot the questions your customers ask, and report where you appear.
In one paragraph
We agree a set of questions your customers would ask. On a schedule, I put them to five assistants, save every answer, and report how often you are named, who is named instead, which websites get cited and what changed since last time. Each report ends with a short list of things to do.
What gets measured
- Mentions. How often each assistant names your business for each question.
- Citations. Whether your website is one of the sources, and which page.
- Accuracy. What the assistant says about you, and whether it is true. Wrong prices and old addresses get flagged.
- Competitors. Who is recommended instead, and what their cited pages have that yours do not.
- Traffic. Visits arriving from assistants, where your analytics can show them. ChatGPT, for example, adds
utm_source=chatgpt.comto the links it sends. - Access. A check that your crawler rules and structured data are still intact. Plugin and hosting updates break these more often than you would think.
How the questions are asked
Each question is written the way a customer would type it, without your name in it. I ask through each assistant's official interface for developers where one exists, and by hand where it does not. Because answers vary, each question is asked more than once and the report gives a rate, such as "named in 4 of 6 runs", not a single yes or no.
A limit worth knowing
What an assistant tells me may differ from what it tells your customer. Answers depend on location, wording, the model and whether it searched the web at all. Monitoring shows the trend across many samples. It is not a guarantee of what any one person will see.
What you receive
- A report on an agreed schedule, monthly by default, written in plain English.
- The saved answers behind every number, so you can read them yourself.
- Where they are available for your site, figures from Bing Webmaster Tools' AI Performance report and Google Search Console's generative AI report.
- A short list of actions, in priority order, with a quote for any you want me to do.
Why bother after the fixes are done?
Three reasons. Assistants take weeks to re-read a site, so the first reports show whether the fixes landed. Competitors move, and a rival who publishes a good comparison page can take your place. And the assistants themselves change: new models, new crawlers and new rules arrive every few months, and something that worked can quietly stop.
Common questions
Which assistants do you monitor?
ChatGPT, Claude, Gemini, Perplexity and Microsoft Copilot by default. If your customers use something else, such as a shopping assistant, it can be added where it is possible to query it.
How many questions do you track?
It depends on your business. A local firm might need ten; a shop with several product ranges might need fifty. The number is agreed before the quote, and the price is fixed for that set.
Can I cancel?
Yes. Monitoring runs month to month unless we agree something else in writing, and you keep every report and saved answer.
Find out what the assistants say about you
Send me your address. I check it by hand and reply with what I found, usually within two working days. It costs nothing, and any paid work comes with a fixed quote first.